Konga Now Most Visited Nigerian Site



One of Nigeria’s largest online shopping sites, Konga.com, has been ranked as the most visited website in Nigeria in the latest Alexa rankings.
This puts Konga.com ahead of the widely read Nairaland forum, the Linda Ikeji blog and other e-commerce players in Nigeria today, according to Business Week.
Konga is ranked at number 8 on Alexa.com and number 7 on Similar web. The only companies ahead of Konga in the rankings are international websites and social media companies such as Google, Facebook and Twitter.
The recent data on Alexa and Similar web shows that engagement and time spent on Konga.com is 50 per cent more than that of its closest e-commerce competitors.
Konga also appears to enjoy more time spent on the site by customers with lower bounce rates. This is coming on the heels of the company’s disclosure that it enjoyed very successful business results in 2014, following strategic choices by the company’s leadership team.
In 2013, HumanIPO, a top pan-African technology news site, selected Konga.com as one of the top African technology startups of 2013. Just two years down the line, Konga has risen to become the largest online mall in Nigeria.
The company recently moved to a 20,000 square feet warehouse, reportedly the biggest e-commerce distribution centre in Africa.

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