Apple launchs massive two -weeks (Red) Campaign
Apple is glowing (RED) for the holidays. The Cupertino, Calif.-based tech giant launches an unprecedented two-week campaign Monday that involves its app store, retail locations and online store, yet another example of CEO Tim Cook's push to boost the company's corporate image. (RED), the charity started in 2006 by singer Bono with a mission to rid the world of HIV/AIDS, will turn the campaign's proceeds over to The Global Fund for use in providing antiretroviral treatment to AIDS sufferers primarily in Africa. “'This time, it was about getting developers deeply involved. It couldn't just be veneer.'” Eddy Cue, Apple senior vice president "We've been involved with (RED) from the beginning and have raised $75 million, but we were convinced there was an opportunity to get people to rediscover this cause," Eddy Cue, Apple's senior vice president of software and services, told USA TODAY. "This time, it was about getting developers dee