Stylewatch STYLE NEWS NOW Alicia Keys is the New Face of Givenchy Fragrance - See Her First Ad

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Alicia Keys Givenchy


Alicia Keys has been named the new face of fashion house Givenchy's new fragrance, Dahlia Divin.In an interview with Womens Wear Daily talking about her involvement with Givenchy's new campaign for the fragrance, The Karma singer confessed: "It seems that only one type of beauty is seen as beautiful. I think it’s very important that we stretch that concept and the way that it’s viewed. The biggest mistake is to think that beauty is physical."
The curvacious singer went on to say, "beauty is so internal, and it’s about who you are and what you believe in, what you stand for. That’s what makes you beautiful."

The songstress took to her Instagram to share her gorgeous campaign poster for Givenchy, where she is seen wearing a strapless gold shimmering gown.
Alicia looks like a girl on fire on this poster for the fragrance which is set to launch globally in September.
She also notes that she and Tisci have collaborated before, on a series of outfits for four anniversary concerts she staged on the 10th anniversary of her first album. “He designed the look for [the shows],” she said. “It was heavy metal — everything of his is just really heavy, but it was supercool.” Tisci also designed the look she wears in the Tim Walker-shot ads, and Keys contributed a song for the upcoming TV spots.
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The WWD article mentions that the new scent, with notes of jasmine, mirabelle plum and patchouli, is “to celebrate women as modern-day goddesses,” a concept Keys is definitely on board with. “As women, we are very diverse — but strong and passionate,” she said. “This scent is grounded, but still has a femininity that is very earthy, and I love that.”

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