Stephen Keshi now the brand ambassador for the national team's official milk sponsors and has begun headlining a new campaign
Is being confirmed that the Nigeria head coach Stephen Keshi is the new face of national team sponsors Peak Milk's media campaign.
The 52-year-old can be seen in a new television commercial coaching a young football team and endorsing the brand.
His face also beams down on Lagos traffic in key spots around the metropolis where he is seen holding a can of milk with the payoff "It's In You".
Keshi is the recent high profile sports figure to headline a Peak Milk campaign following the hugely popular TVC done by Nwankwo Kanu some years ago.
It carried some of the most memorable sentences in TVC history: "Papilo, I know say one day you go make us proud" and "I was determined to never give up" which explored Kanu's widely publiscised victory over heart defect in the 1990s.
Peak Milk presents a man-of-the-match award at the end of every game played by the Super Eagles worth $5000.
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